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March 7, 2007

FOR IMMEDIATE RELEASE

Contacts:
Jonathan Garriss
Executive Director, PeSA
jgarriss@gothamcityonline.com

Lisa Morgan
Senior VP, Programs and Education, The Chase Group
lisa@chasemarketing.com

One of Forbes' 100 Most Powerful Women Keynotes at
Professional eBay Sellers Alliance Summit

March 7, 2007, Chicago, IL – Christie Hefner, Chairman and Chief Executive Officer of Playboy Enterprises, Inc., will keynote for an exclusive gathering of top online merchants at the Chicago Professional eBay Sellers' Alliance ("PeSA") Spring Summit, sponsored by eBay and PayPal, being held April 24-26, 2007, at McCormick Place. Ms. Hefner was named one of the 100 most powerful women in the world by Forbes magazine for overseeing the expansion of the Playboy empire beyond print and building the brand globally. She will discuss online brand management with summit attendees who represent millions of transactions year, both on and off of eBay.

Ms. Hefner's address will be complemented by extensive conference tracks, education and vendor exhibits. Representatives from the title sponsors eBay and PayPal, as well as Amazon, Google, Yahoo and other Fortune 500 technology firms, will be providing their views to attendees and addressing trends in the industry as a whole and giving perspective on multi-channel retailing. The PeSA summits of past years have been networking events for PeSA members and non-members alike and an opportunity for them to meet executives from the various companies who provide selling channels and related industries. The summit is open to all online business merchants who wish to garner the expertise of the speakers and others attending.

"The PeSA Summits continue to grow and evolve, much like the dynamic ecommerce industry they are focused on serving," comments Derek Brown, Senior Research Analyst at Cantor Fitzgerald. "I've attended almost every PeSA Summit since 2003 and am continually amazed at the breadth and caliber of the speakers, attendees and sponsors. The summits are a phenomenal resource for anyone seeking a comprehensive understanding of the current state of the ecommerce industry."

The Spring Summit will occupy 40,000 square feet in Chicago's McCormick Place convention center over a three-day period, making it PeSA's largest and most ambitious event ever. To facilitate the expanded format and scale, PeSA has partnered with The Chase Group, a professional event management company that specializes in internet related event management.

"As the leading trade association for eBay sellers, PeSA continues to look for new and innovative ways to help our members optimize their online business," states Jonathan Garriss, PeSA's Executive Director. "Our summits now cover every aspect of ecommerce, from auction and website sales to inventory management and fulfillment to customer service and payment processing. This year we are especially pleased to invite business owners near Chicago to join us for a free workshop to understand why PeSA's summits are now considered 'can't miss' events by small business owners all over the world."

In addition to the primary conference, which is a paid event, the PeSA Spring Summit will also feature an exclusive free workshop which is designed to educate business owners in the Chicago area not familiar with PeSA summits. This workshop, entitled "Online Business Strategies" covers a variety of topics designed to give attendees an overview of using the internet to drive sales and promote their core business, topics which the next two regular conference days will cover in detail. Attendees at this free seminar will receive a discount when registering on-site for the regular conference series.

For more information, please see the detailed conference agenda.
  
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"PeSA has helped thousands of merchants optimize their eBay sales and I am pleased to say that my business is one of them."

- Jonathan Garriss, Executive Director and online merchant of shoes and posters.
 
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